Home World Ukraine gambling risk rate below global average, new kantar study finds

Ukraine gambling risk rate below global average, new kantar study finds

by Sonam Kumari
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Kyiv, Feb 23: Public discussion around gambling in Ukraine has often focused on fears of widespread addiction. However, new nationwide research indicates the situation may be less alarming than many assume.

A large-scale survey conducted by Kantar examined gambling behavior among Ukrainian adults aged 18 to 69 who had used gambling services within the previous three months. Participants completed detailed online questionnaires designed to measure potential financial and psychological harm related to gambling.

Measuring the Risk The study used the internationally recognized Problem Gambling Severity Index (PGSI), a standard tool for assessing levels of gambling risk over a 12-month period. Globally, the average rate of problematic gambling behavior is estimated at 1.41%.

For comparison, the rate stands at approximately 2.5% in the United Kingdom and 2.17% in Italy. In contrast, Ukraine’s figures reportedly range between 0.85% and 1.03%, placing it in what researchers categorize as a lower-risk bracket.

According to Alexander Kogut, head of the Ukrainian Association of Gambling Operators (UAGO), the findings challenge claims of a large-scale gambling addiction crisis in the country.

Concerns About Illegal Operators Kogut argues that heightened public anxiety may be fueled in part by illegal betting platforms operating outside regulatory oversight. He suggests that sensational narratives about addiction can create pressure for stricter regulations on licensed operators, potentially driving players toward unregulated sites.

Industry representatives warn that excessive restrictions could unintentionally strengthen the underground gambling sector. When players encounter cumbersome rules or limitations on legal platforms, they may turn to unlicensed alternatives that offer fewer safeguards.

The Scale of the Shadow Market Estimates from industry sources suggest that illegal gambling could account for up to 53% of Ukraine’s overall betting market. The shadow sector is valued at approximately $1.8 billion annually, compared with roughly $1.6 billion generated by licensed operators.

The UAGO also claims that a significant portion of illegal platforms may be linked to foreign interests, raising additional concerns about financial transparency and national security.

Licensed operators note that they contribute the majority of gambling-related tax revenue in Ukraine, funding public services while adhering to compliance requirements designed to protect consumers.

Ongoing Monitoring Industry leaders say the new findings should not lead to complacency. Instead, they are calling for continued monitoring using tools such as the PGSI to ensure early detection of emerging risks.

Kogut emphasized the importance of evidence-based policy decisions, stating that transparent data collection can help maintain public trust while allowing the regulated market to operate responsibly.

As debate over gambling regulation continues, the latest research adds nuance to the conversation — suggesting that while vigilance remains necessary, the scale of problem gambling in Ukraine may not be as severe as widely perceived.

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