New York, Mar 12: A global campaign celebrating women’s voices and achievements illuminated Times Square on the occasion of International Women’s Day, featuring messages from prominent women from the worlds of art, cinema, media and activism.
The campaign, titled “I AM”, was organised by the nonprofit film production organisation We Do It Together and was displayed on the Nasdaq Tower on the evening of March 8.
The large-scale visual installation showcased portraits and personal affirmations from women across the globe, highlighting themes of identity, representation and cultural influence.
Among the prominent participants were Academy Award–winning actors Helen Mirren and Marisa Tomei, actor Sharon Stone, Grammy-winning songwriter Diane Warren, filmmaker Catherine Hardwicke and activist Kim Carter.
Italian participants included actor and director Paola Cortellesi, Olympic swimming champion Federica Pellegrini, model Bianca Balti and singer Giorgia, along with campaign founder Chiara Tilesi.
From Türkiye, journalist and author Aslıgül Atasagun contributed the message “I Am Light”, inspired by her recent book Listen for a Better World, which features interviews with women’s rights advocates.
Actor Neslihan Atagül shared the message “I Am Unique”.Other participants also delivered personal affirmations through the display. Stone’s message read “I Am a Unifier”, Balti declared “I Am Resilient”, while Mirren stated “I Am a Warrior”.
Founded to promote women’s representation in film and media, We Do It Together said the initiative aims to empower women and reshape narratives surrounding their roles on screen and in society.
Tilesi said the campaign highlights unity and collective strength among women worldwide, particularly at a time when conversations around equality and representation remain central.
Launched in 2023, the “I AM” campaign has appeared in several cities across the world and seeks to transform the portrayal of women in media from passive figures to active protagonists.
Organisers said the initiative also draws attention to global challenges facing women, including gender inequality and violence, while promoting more inclusive and authentic representation across cultures.
