NEW DELHI, April 22 – Stellaro Brands’ fashion label Rangita plans to invest Rs 7-8 crore ($840,000–960,000) to open 25 new retail stores across India over the next 12 months, the company said on Monday, as part of its strategy to boost its omnichannel presence.
The direct-to-consumer (D2C) brand, which caters to contemporary Indian women, aims to open 5–6 stores in the April–June quarter. The expansion follows positive customer response to four Stellaro brand stores launched last year in Telangana and Andhra Pradesh.
“We saw strong customer traction in these regions, which has encouraged us to accelerate our offline rollout,” said Himanshu Chakrawarti, CEO of Stellaro Brands. The location strategy for the new stores is being driven by online order patterns and pincode-level demand analytics, the company said. “Being part of a digitally savvy group gives us the ability to identify high-potential micro-markets,” Chakrawarti added.
Rangita recently launched its Spring-Summer 2025 campaign, Shubh Aarambh, in conjunction with the expansion push. The move marks a strategic shift for the brand, which is now blending digital-first insights with a growing offline retail network to tap broader market opportunities. The investment underscores a growing trend among D2C brands in India to move beyond online platforms and establish a physical retail presence to drive customer engagement and growth.
