New Delhi, Feb 06 : Food-tech giant Zomato announced on Thursday its official rebranding as “Eternal,” signaling a strategic shift as the company expands beyond its core food delivery business into multiple segments. The move comes more than two years after the name was first adopted internally and reflects the company’s evolving ambitions.
Eternal will comprise four key business units: Zomato’s food delivery service, Blinkit’s quick-commerce unit, District’s live events business, and Hyperpure’s kitchen supplies segment. Founder and CEO Deepinder Goyal, in a letter to shareholders, explained the reasoning behind the name change, saying, “We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are here.”
The rebranding will bring changes to the company’s corporate identity, including transitioning its website from zomato.com to eternal.com and updating its stock ticker from ZOMATO to ETERNAL. These changes, Goyal noted, are contingent on shareholder approval. “Our Board has approved this change today, and I request our shareholders to also support this change,” he said, emphasizing that the name change applies only to the corporate entity and not its consumer-facing brands or apps.
The shift comes as Blinkit, acquired by Zomato in mid-2022, has become a key growth driver. Initially met with investor skepticism, the quick-commerce unit has gained momentum, reshaping shopping habits in India alongside competitors like Swiggy’s Instamart. The rapid growth of quick-commerce has also prompted traditional players like Reliance’s JioMart, Amazon, and Walmart’s Indian arm to bolster their presence in the segment.
Zomato’s decision to rebrand highlights its transition into a multi-faceted platform with diversified revenue streams. By positioning Blinkit, District, and Hyperpure under the Eternal umbrella, the company aims to solidify its standing in India’s competitive e-commerce landscape. Market analysts and shareholders are expected to monitor the impact of this rebranding on the company’s financial performance and investor confidence in the months ahead.
