Tech giant Apple launched its first sports app, Apple Sports, free for iPhone users, featuring real-time scores, statistics, user-friendly interface, with an option of live betting odds. DraftKings will display real-time betting odds for the Apple Sports app.
Designed for speed and simplicity, the app’s personalized experience puts users’ favorite leagues and teams front and center, featuring an easy-to-use interface designed by Apple. Apple Sports is available to download in the App Store in the US, the UK and Canada.
Eddy Cue, Apple’s senior vice president of Services, said: “We created Apple Sports to give sports fans what they want — an app that delivers incredibly fast access to scores and stats. Apple Sports is available for free in the App Store, and makes it easy for users to stay up to date with their favorite teams and leagues.”
Users can customize their scoreboards on Apple Sports by following their favorite teams, tournaments, and leagues. Fans can easily navigate between scores and upcoming games and explore play-by-play information, team stats, lineup details, and live betting odds, with an option to turn it off at any time.
Additionally, users can seamlessly transition to the Apple TV app to watch live games via Apple and connected streaming services. Integration with other Apple platforms ensures a cohesive user experience, with Apple Sports syncing seamlessly with favorites selected within the My Sports feature in the Apple TV app and Apple News.
At launch, Apple Sports covers a range of leagues currently in season, including MLS, NBA, NCAA basketball (men’s and women’s), NHL, Bundesliga, LaLiga, Liga MX, Ligue 1, Premier League, and Serie A. Furthermore, Apple plans to incorporate additional leagues such as MLB, NFL, NCAAF, NWSL, and WNBA in the future to cater to a wider audience.
The odds integration agreement mirrors other partnerships that sports betting firms have forged to tap into platforms where users frequently check game scores. Earlier this month, BetMGM and social media platform X a collaboration to integrate the sportsbook’s odds into the social media platform.
ESPN’s app, known for its comprehensive sports coverage, recently expanded its scores section to incorporate odds from ESPN Bet, after the media conglomerate struck a $2 billion deal with Penn Entertainment last summer. Penn CEO Jay Snowden has consistently emphasized the significance of presenting odds alongside game scores.
