New York, April 29 – U.S. apparel retailer Gap Inc. will debut its second collaboration with California-based womenswear brand Dôen this week, expanding the line to include men’s and baby apparel, the companies said on Tuesday.
The 38-piece collection, available online and in select Gap stores starting Friday, features vintage-inspired pieces and a feminine reinterpretation of Gap classics. It marks Dôen’s first foray into menswear since the brand’s launch in 2016.
Prices for the new collection range from $34 to $158 and include women’s summer dresses with eyelet detailing, denim jackets, trousers, matching sets in patriotic colorways, and a Gap-logo hoodie reimagined in Dôen’s signature typeface.
The collection was manufactured in international factories participating in the Reimagining Industry to Support Equality (RISE) program. Launched in 2023 by Gap alongside HERproject, Better Work and CARE, RISE promotes gender equality in the garment industry through education and training initiatives.
“This collaboration aligns with our impact strategy, and we’re especially excited about the factories chosen for production through the RISE program,” said Dôen co-founder and CEO Margaret Kleveland, adding that the brand has now joined the initiative and is implementing it within its own supply chain.
Gap and Dôen’s first collaboration launched in 2023. Executives from both brands said that strong consumer demand motivated the rollout of a second edition.
Founded as a digitally native fashion and lifestyle brand, Dôen has also partnered with Heather Taylor Home and is known for its West Coast aesthetic and vintage-inspired silhouettes.
Collaborations have become a core part of Gap’s brand strategy in recent years, with recent partnerships including Cult Gaia, Harlem’s Fashion Row, and film franchises such as Star Wars and Wicked.
